This unique brand was born with a mission to bring some balance back to their community. The founders wanted to create a product that would help us slow down and be more mindful. Through the super powers of adaptogenic mushrooms DIRTEA offers a collections of supplements that can be used as a self-care daily ritual. I was responsible for the content planning, website copy, email marketing and social content of the brand. Adopting an informative and inspiring tone of voice, I was able to translate the values and mission of the founders, to supply all round wellness.